Client: Synsol
Location: Beijing, China
Scope: brand strategy, naming, visual identity system, retail concepts
Year: 2021
Type: team project
Copyright: Bru:d Creative
Role: designer
Award: D&AD Awards Pencil Winner | Health & Wellbeing Sector (London, 2022)
Synsol is a revolutionary high-end toilet that monitors everyday health through urine testing. The branding aimed to position the product as a premium lifestyle home appliance.

客户：叁颂
地点：北京
范畴：品牌策略、命名、视觉识别系统、门店概念
时间：2021年
类型：团队项目
版权所有：BRU:D CREATIVE
角色：设计师
奖项：D&AD木铅笔奖（伦敦｜2022年）
Synsol是一个革命性的高端马桶品牌，产品通过尿液检测监测人体日常健康状况，其目标客户是追求健康与高品质生活的人群。
品牌旨在通过借鉴奢侈品行业的视觉表达方式来打破医疗保健类别的以往既定规范，建立一种直接反映“生活的节奏”这一品牌本质的视觉语言，然后将其在整个系统中连贯运用。

The visual expression was designed to break away from the established norms of the healthcare category by borrowing cues from the luxury lifestyle sector.
A visual language was built that directly reflected this and the brand essence of 'rhythm of life', which was then echoed through the entire system.