A refreshed brand identity sysytem for a leading water purifier brand in China.
高端净水品牌安吉尔的品牌识别系统更新。
Angel Water
安吉尔
A refreshed brand identity sysytem for a leading water purifier brand in China.
高端净水品牌安吉尔的品牌识别系统更新。
Client: Angel Water
Location: Shenzhen, Guangdong, China
Scope: brand identity system upgrade
Year: 2021
Type: team project
Copyright: Bru:d Creative, Landor (Shanghai)
Role: designer
With over 30 years of development, ANGEL has established a leading position in the water purifier market in terms of sales in China. In order to consolidate and strengthen its brand leadership in the domestic market, ANGEL hopes to upgrade its current brand identity system.
客户：安吉尔
地点：广东深圳
范畴：品牌识别系统更新
时间：2021年
类型：团队项目
版权所有：BRU:D CREATIVE、 郎涛
角色：设计师
经过33年的业务发展，安吉尔品牌已经建立了全国销量领先的行业龙头地位。
为了能够吸引更大基数的国内消费者，加强在更多元化的品牌触点的露出，安吉尔希望能够在现有的品牌资产基础上升级一套视觉识别系统，巩固和加强其在国内市场的品牌领导力。
