Tweaks on the visual assets of a startup electric car company to inject vibrance.

新兴电动汽车品牌拜腾的视觉资产年轻化调整。

Byton

拜腾

Client: Byton
Location: Nanjing, Jiangsu, China
Scope: visual identity system, brand guidelines
Year: 2019
Type: team project
Copyright: Bru:d Creative
Role: poster design, brand guidelines
Byton is a an all-electric automotive brand established in 2017 and co-founded by former BMW and Nissan Motor executives. Their ambition goes beyond basic mobility, and is to create the next-generation smart device on wheels to seamlessly connect customer's digital life and make their time on the move more enjoyable.
Prior to the launch of their first vehicle the M-Byte SUV, they wanted an upgrade of their identity system to better express the vision. This involved a comprehensive audit of all their existing touch points, defining opportunities to express the brand and remodelling of the key graphics, tone of voice, layout principles and photography styles.

客户：拜腾
地点：江苏南京
范畴：视觉识别系统、品牌指导手册
时间：2019年
类型：团队项目
版权所有：BRU:D CREATIVE
工作内容：海报排版设计、品牌指导手册
电动汽车品牌拜腾于2017年由前宝马和日产汽车高管共同创立。其愿景并非仅局限于汽车的基本运动性能方面，还在于创造能够无缝联结用户数字生活的智能设备，使人能够更好地享受旅途中的时光。
在正式推出首款汽车M-Byte SUV之前，拜腾希望对其现有的视觉识别系统进行升级以更好地表达其愿景，并使其更加趋向年轻化的市场和人群。这涉及对现有接触点的全面审核，以及对关键图形、调性、排版布局原则和摄影风格的重塑。