Brand identity for an apparel company that provides quality products with a reasonable price.

高品质且大众可负担价位的服装产品品牌RTW的视觉识别系统设计。

RTW

RTW

Client: RTW
Location: Shanghai, China
Scope: brand positioning, visual identity system, brand guidelines
Year: 2019-2020
Type: team project
Copyright: Bru:d Creative
Role: designer
RTW is an apperal brand which strives to deliver better quality products at an honest price, by considering what truely matters to the customers from materials and manufacturing to the sales channels.
Various colours add differentiation and vibrance to the brand expression, and can be found in applications throughout the system.

客户：RTW
地点：上海
范畴：品牌定位、视觉识别系统、品牌指导手册
时间：2019-2020年
类型：团队项目
版权所有：BRU:D CREATIVE
角色：设计师
RTW这个服装品牌致力于以诚实、大众可负担的价格提供高品质的产品。鲜艳且丰富的色彩为品牌表达增添了差异性与活力，且可应用于各种类型的品牌表达中。